QUALIFY a deal
Stop Chasing. Start QUALIFYING.
Not every lead is a deal. Not every prospect is a client. And not every opportunity deserves your time.
The QUALIFY Framework gives commercial real estate professionals a simple, repeatable way to determine which opportunities are real and which ones aren’t.
Quantitative Need • Urgency • Authority • Loyalty • Intent • Fuel • Yearning
Work smarter. Ask better questions. Focus on the deals most likely to close.
Put Your Opportunity Through QUALIFY →
How it helps
Stop chasing bad deals. Start backing winners.
QUALIFY gives you a repeatable scorecard to filter noise, justify recommendations, and move faster with conviction.
Qualify a deal7
Letters scored per deal
Q·U·Y
Triad letters weighted double
Score each letter on evidence you can point to, see exactly which gaps are dragging the deal down, and export a scorecard you can share internally or with a client.
- Q
Quantitative Need
The measurable, financial or operational reason this transaction must happen — for an owner with vacancy or sale need, or an occupant with a space problem.
- U
Urgency
The clock — internal or external — that forces a decision.
- A
Authority
The person, or people, who can actually say yes.
- L
Loyalty
Will they stand with you when the deal gets hard?
- I
Intention
The honest plan behind the conversation — not the cover story.
- F
Fuel
Capital, credit, capacity — the resources to execute.
- Y
Yearning
The deeper desire that money alone cannot name.